WANT FIRST DIBS ON YOUR FAVORITES?

Fire up the woodstove, bonfire, or fireplace—layering season is here. Whether you’re heading outside for fall adventures or relaxing inside after an intense training day, our 2024 Campfire Collection is delivering the warmest gear for cooler temps.

Person chopping wood in a forested area with an axe.
Couple in denim jackets walking near a car in a desert landscape.

Sign up for VIP Early Access to shop 2 hours before the public. Primitive Perks member? You’ll get 3x points when you shop the first day of the drop.

Sign up for VIP Early Access to shop 2 hours before the public. Primitive Perks member? You’ll get 3x points when you shop the first day of the drop.

Person chopping wood outdoors with an axe in a forest setting.Couple in denim jackets walking outdoors next to a white vehicle.

IT'S EASY!

Simply enter your information and click "Sign up" to become a VIP member.

IT'S EASY!

Simply enter your information and click "Sign up" to become a VIP member.

CAMPFIRE SEASON IS HERE.

Fire up the woodstove, bonfire, or fireplace—layering season is here. Whether you’re heading outside for fall adventures or relaxing inside after an intense training day, our 2024 Campfire Collection is delivering the warmest gear for cooler temps.

Five people standing around a campfire in a forest clearing.Woman in winter attire outdoors, wearing a white vest and black beanie.

GET A SNEAK PEAK ON THE COLLECTION