The Best Defense Foundation focuses on helping our military veterans and their families. Their mission is “taking care of the ones who took care of us.” One pillar of the charity is to take veterans back to visit the battlefields they once fought on when they were younger.

The Tunnel to Towers Foundation builds mortgage-free smart homes for our most catastrophically injured veterans and first responders. Each home is designed to address the unique needs of each individual and help these veterans and first responders reclaim their day-to-day independence.

Each year, between 140 and 160 officers are killed in the line of duty, and their families and co- workers are left to cope with the tragic loss. C.O.P.S. provides direct resources to help them rebuild their shattered lives. It has over 50 Chapters nationwide that work with survivors at the grass-roots level, including various programs for our fallen hero’s spouses, children, parents, coworkers, and family.

The Navy SEAL Foundation provides immediate and ongoing support and assistance to the Naval Special Warfare Community and its families. The Foundation focuses on a comprehensive set of programs designed to improve health and welfare, build and enhance resiliency, empower and educate their families, and provide critical support during times of illness, injury, and loss.

SEAL Future Foundation is dedicated to providing the tools and resources necessary for a successful transition from active duty to the civilian world. Hands-on tailored solutions that meet each member’s individual needs with a wholistic approach towards their health, careers, education and service to their communities.

COVID-19 presented tremendous financial challenges to the gym community due to the mandatory closures. As a way of showing our support to the gym owners all across America, Born Primitive was proud to donate 50% of all profits from a 10-day period to gyms who participated in our “Back The Gyms” Stimulus. In total, we were proud to donate a total of $186,491 to over 1800 gyms. Our brand was born in this space, and we are proud to have used our brand platform to support the gym owner, who is the foundation of it all.

Sportsmen for Fish and Wildlife (SFW) is a respected conservation organization representing hunters, anglers, and outdoor enthusiasts dedicated to conserving wildlife habitats and populations. SFW’s mission revolves around preserving and enhancing natural resources while supporting responsible outdoor recreation. By advocating for sustainable wildlife management and emphasizing the role of hunting and fishing in wildlife conservation, SFW collaborates with various stakeholders to ensure thriving wildlife populations, healthy ecosystems, and the continued enjoyment of outdoor activities, uniting a passionate community committed to preserving our natural heritage for generations to come.

The Wild Sheep Foundation (WSF) is dedicated to conserving wild sheep and their habitats worldwide. Their mission includes advocacy, education, research, and fundraising to ensure the long-term survival of wild sheep populations and promote responsible outdoor recreation.